TY - JOUR AU - Choi, Hyangmi AU - Bull, Peter AU - Reed, Darren PY - 2016/11/30 Y2 - 2024/03/19 TI - Audience Responses and the Context of Political Speeches JF - Journal of Social and Political Psychology JA - JSPP VL - 4 IS - 2 SE - Original Research Reports DO - 10.5964/jspp.v4i2.618 UR - https://jspp.psychopen.eu/index.php/jspp/article/view/4957 SP - 601-622 AB - Previous studies showed that cultural dimensions (individualism and collectivism) are related to audience behavior in responding to political speeches. However, this study suggests that speech context is an important issue to be considered in understanding speaker-audience interaction in political speeches. Forms of response, audience behavior, and response rates were analyzed in three speech contexts: acceptance speeches to nomination as political parties’ candidates for presidential election, presidential election campaign speeches, and presidential inauguration speeches in the Korean presidential election of 2012. We found that audience response forms and behavior were distinctive according to the three speech contexts: in-group partisan leadership, competitive, and formal contexts. However, there was no relationship between the affiliative response rate and electoral success in the election. The function of the audience response is popularity and support of a speaker in acceptance and election campaign speeches, while it is conformity to social norms in inauguration speeches. ER -